You know you’ve got it bad for a fashion collection when you even adore the shop window displays. The little lorry is a Fendi signature display item and it’s colour and decorations changes with the collections; this time it’s covered in pink meringues. The (supersized) paper plate with the bags is one of my favourite items, making the bags appear like sweets on a tray — I’m so borrowing that idea for future photo stylings. There is another very lovely part of Fendi’s current window displays; and that’s the sculptures featured in the shop windows around the world. Let’s take a closer look at those!
The Sweet Dream
Fendi collaborated with German artist Anke Eilergerhard to create the spring/summer window display art installations; in the shape of an exhibition called ‘The Sweet Dream’. Anke Eilergerhard’s main medium to work with is silicone, which she pipes with a pastry bag, making it look as if it was cream or frosting. Combined with pretty porcelain, the futuristic pastry-like sculptures truly fit the techno rococo concept of the spring-summer collection. Below is a video posted by Fendi about the making of the sculptures.
See more here: Fendi | The Sweet Dream
Fendi Avenue Montaigne, Paris
The Sweet Dream windows will be featured in Fendi Boutiques from Milan to Paris to New York, Rome, Hong Kong, Berlin, Tokyo, Shanghai and Dubai.
I like the aqua-blue sculpture on display in Fendi Ginza and the pink and aubergine sculpture, to be seen in Fendi Milano, the best. I hope I will have a chance to see the latter before the exhibition “closes” in June, that means when it’s time for the sales and then the autumn-winter displays.
What do you think about the Fendi SS17 art?